Deepure Biotea Valley in Puer -Approved as A New National 4A Tourist Attraction

The document from June 19, 2018, issued by the Yunnan Tourism Tourist Attraction Quality Grading Committee, officially approved “Deepure Biotea Valley” in Pu’er to be listed as a National 4A Tourist Attraction. This marks it as the fourth such attraction in Pu’er, alongside Mojiang Tropic of Cancer Park, Pu’er National Park, and Pu’er Ximeng Mengsuo Longtan Lake Scenic Area.

“Deepure Biotea Valley,” located about 10 km from downtown Pu’er at No. 1, Deepure Avenue, is a production industrial park constructed by Yunnan Tasly Deepure Biotea Group Co., Ltd., under the Tasly Holding Group. Spanning 792 acres in its first phase, it boasts a scenic natural environment near two other major attractions: the National Forest Park and the China Pu’er Tea Expo Garden. In 2017, it was recognized as one of China’s Top Ten Industrial Tourism Demonstration Bases.

The attraction is organized into seven key industrial tourism modules:

  1. Industrial Tourism: Includes tours that explain Pu’er tea development, history of Deepure, and the tea processing procedures.
  2. Culinary Experience: Offers meals featuring Pu’er tea, local tea dishes, Yunnan flower feasts, vegetarian options, and unique hand pilaf.
  3. Tea-making Experience: Visitors can participate in traditional tea picking, processing, and tasting.
  4. Tea Culture Learning: Provides multimedia and immersive experiences in traditional tea culture and ceremonies.
  5. Activities: Includes parent-child activities, summer camps, weddings, sports events, BBQs, and custom parties.
  6. Custom Travel Services: Offers private travel arrangements, vehicle leasing, tea breaks, and conference room rentals.
  7. Happy Farm: A vibrant farm with a sea of flowers where visitors can enjoy recreational activities.

Pu’er City has been actively implementing the “global tourism” strategy, promoting integrated tourism development under the “one mobile phone guiding your tour in Yunnan” initiative. From January to May 2018, the city recorded significant growth in tourism, with 46,600 overseas visitors (a 20.5% increase year-on-year) and 14.1593 million domestic visitors (a 23.8% increase year-on-year). The total tourism income for this period reached 13.101 billion yuan, marking a year-on-year growth of 21.45%.