Tulin Phoenix Tea Factory in Nanjian County, Dali

Chinese Name:南涧县土林茶业有限公司
English Name:Tulin Phoenix Tea Factory in Nanjian County, Dali

Yunnan Tulin Tea Co., Ltd. is a large-scale, specialized tea company integrating tea cultivation, production, and sales. It evolved from the original Nanjian County Tea Factory, established in 1985.

Development History

  • 1985: The Nanjiang Yi Autonomous County Tea Factory was founded in Yunnan Province, initiating the creation of “Tulin” brand Phoenix Tuo Tea.
  • 1986: The “Tulin” trademark was successfully registered.
  • 1987: The State Administration for Industry and Commerce issued the first registered trademark in Nanjiang County, “Tulin” brand, with registration number 286510.
  • 1991: The Nanjiang Yi Autonomous County Tea Factory was renamed Yunnan Dali Nanjiang County Tea Company.
  • 1996: The State Administration for Industry and Commerce issued the “Wuliang Mountain” registered trademark to Yunnan Dali Nanjiang County Tea Company, with registration number 830939.
  • 1997: Nanjiang County Tea Company transitioned to a joint-stock cooperative system.
  • 2006: Successfully passed food safety certification (QS certification) and green food certification. It was recognized as a “Consumer Favorite Product in Yunnan Province” by the Yunnan Province Consumer Rights Protection Committee.
  • 2006 (October): Celebrated the 20th anniversary of “Tulin” brand Phoenix Tuo Tea. Successfully held the Wuliang Mountain Tea Industry Development Forum.
  • 2007 (July): Increased capital and expanded shares to establish Yunnan Tulin Tea Co., Ltd. with a registered capital of 50 million yuan.
  • 2007 (August): Honored as an advanced enterprise in Yunnan Province’s tea industry development; admitted as a member unit of the Pu’er Tea Association; and as a group member unit of the Yunnan Tea Industry Association.
  • 2008: Recognized by the State Council as a “National Poverty Alleviation Leading Enterprise.” Identified by the Yunnan Provincial Government as a “First Batch of Agricultural Industrialization Leading Enterprises.” Designated as a “State-level Key Leading Enterprise” by the Dali Prefecture People’s Government.
  • 2008: “Tulin” brand Phoenix Tuo Tea was rated as a “Famous Agricultural Product in Yunnan Province.”
  • 2008: Established the “Nanjiang County Tulin Tea Industry Education Reward Fund” with a contribution of 100,000 yuan.
  • 2008: Achieved ISO9001:2000 Quality Management System Certification.
  • 2008: Achieved ISO22000:2005 Food Safety Management System Certification.
  • 2008: Obtained Organic Product Certification (through GB/T19630.1.2.3.3-2005 certification).
  • 2009: Registered for export food hygiene.
  • 2009: At the first China (Zhongshan) International Tea Culture Expo, awarded gold medals for Jin Hao Tuo Tea (801), Phoenix Special Tuo Tea (T812), Phoenix Fragrant Cake (702), Yi Family Ripe Tight Tea, and Phoenix Chaoyang Raw Cake (809).
  • 2009: Listed as a key provincial-level agricultural industrialization leading enterprise in Yunnan Province.
  • 2010: The “Tulin” trademark was recognized as a famous trademark in Yunnan Province.
  • 2011: “Tulin” brand Phoenix Special Tuo Tea (T812) won the bronze award in the Pu’er Raw Tea category at the “Yun Tea Cup” Tea Evaluation. “Tulin” brand Phoenix Fragrant Cake (704) received an Excellent Award in the Pu’er Raw Tea category at the 2011 “Yun Tea Cup” Tea Evaluation.

Corporate Culture

  • Company Philosophy: Quality builds brand, integrity fosters development.
  • Core Values: Progress and innovation, cooperation and mutual benefit.
  • Purpose: Unlimited innovation, eternal integrity—providing the highest quality authentic Yunnan Pu’er tea to customers and consumers.
  • Business Goal: To be the most respected Pu’er tea production enterprise.

Development Plan

The company bases its development on heritage and expansion, adhering to the tea-making spirit of “making tea with sincere effort.” It remains committed to its mission of “providing good tea and contributing to health,” following the development principles of “cooperation and mutual benefit” and “creating and sharing value.” The company aims to lead with its brand, rely on its distribution channels, offer high-quality tea products and services, and strive to reach an international level in the tea industry, enhancing and promoting excellent Chinese tea culture.