2013 CITM China International Travel Mart Kunming

Brief Introduction

CITM 2013 covered an area of over 50,000 sq m, involving 2,359 exhibition booths, which attracted the exhibitors from 102 countries and regions. These figures were higher than those of CITM 2011 held in Kunming. Of the total exhibition booths, 1,941 were domestic and 418 overseas, accounting for 17.7 percent, being over 2,000 units of exhibitor in total. Overseas buyers showed great interest in the mart, and over 1,000 of them, both invited and private, from the Republic of Korea, Russia, the United States, Europe and other countries and regions, took part in various trade talks during the mart. Meanwhile, professional categories of the exhibitors kept diversified, and continued to expand even wider.

Special Arrangements

To further enhance the influence of CITM and build a better exchange and trade platform for travel industry at home and abroad, the Organizing Committee of CITM 2013 made special arrangements as follows.

Promoting the Role of the Media

CITM 2013 invited over 200 domestic and foreign media to cover the news of the travel mart, such as CCTV, Xinhua News Agency, People’s Daily, Central People’s Broadcasting Station, China Radio International, and China Tourism News. To make full use of New media to promote the mart, the Organizing Committee took “Beautiful China” as the theme to cooperate with the relevant network media, and made video interviews with the responsible persons from domestic and foreign tourism administrative departments and tourism enterprises, and published timely information of the mart through the portals, Microblog, Wechat and other social media to real-timely interact with internet users.

Encouraging on-site Sales and Internet Marketing

CITM 2013 continued to promote the exhibition in combination with sales, and encourage all the provinces, autonomous regions, municipalities and tourism enterprises to make on-site preferential and discount sales of their tourist products on October 26 and 27. Lotour and other websites actively promoted their on-line products at their booths. In addition, the Organizing Committee continued to bestow the “Marketing Innovation Award” on the provinces and tourism enterprises with outstanding marketing achievements.

Attaching Importance to the Role of Enterprises

1. The Organizing Committee required the tourism bureaus of all the provinces, autonomous regions and municipalities to know well the demands of the tourist enterprises and strengthen their organizing capability.
2. Creating better exchange platforms for enterprises in terms of the distribution of booths, booth instructions, consulting services, noise control and financial, industrial and commercial services.
3. The Organizing Committee reinforced the supervision on the summary and evaluation standards in terms of organizing enterprises to attend the mart, enterprises’ booth construction and the actual effects of business talks.

Organizing Various Large Activities

Organizing various large activities to deepen the international communication and cooperation. During the CITM, the Organizing Committee organized China International Tourism Branding & Marketing Seminar, Business Talks, the special presentation of the Central and East European countries, the summary and evaluation meeting by the Organizing Committee, the “Night of Taiwan” and other promotion activities to further deepen the communication and cooperation between the tourist industries at home and abroad.

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