Manchunman Village of Menghan Town in Jinghong City, XishuangBanna
Chinese Name: 西双版纳傣族自治州景洪市勐罕镇曼春满村(傣族园)
English Name: Manchunman Village (in Dai Minority Garden) of Menghan Town in Jinghong City, Xishuangbanna
Geographic Location and Environment
- Affiliation: Manchunman Village belongs to the Manting Village Committee under Menghan Town, Xishuangbanna, Yunnan Province, and is situated in a basin area.
- Location: Located in the southeast of Menghan Town, 0.5 km from Manting Village Committee and 1.5 km from Menghan Town Government.
- Area: 2.64 square kilometers
- Altitude: 519 meters
- Climate: Average annual temperature of 21.8°C, with annual precipitation of 1067.9 mm, suitable for growing rice, corn, and pumpkins.
- Economy: The primary source of income for farmers is forestry.
General Situation and Achievements
Manchunman Village, part of the Manting Village Committee in Menghan Town, is located in a basin area. The name “Manchunman” means “Flower Garden Village” and historically served as the “Imperial Garden” of the Menghan chieftain. In recent years, the village has actively implemented new development concepts and rural revitalization strategies. It has focused on integrating agriculture, culture, and tourism, developing a blueprint for its growth. By leveraging the well-preserved traditional Dai village layout, residential architecture, lifestyle, and cultural traditions, Manchunman Village has created a unique homestay brand. The village supports the development of the homestay economy, positioning it as a “green engine” for promoting all-region tourism and aiding rural revitalization. Over the past three years, Manchunman Village has welcomed over 1 million visitors and has received titles such as Yunnan Province Traditional Village and Beautiful Countryside.
Key Practices
- Developing a Unique Homestay Brand:
- Seizing significant opportunities, the village has established a homestay brand by creating a resource database to survey household environments and willingness to operate homestays. Potential households are selected as demonstration points, gradually cultivating high-quality tourism homestays. Currently, Manchunman Village has 20 homestays and inns, offering over 200 guest rooms.
- Creating a New Picture of Agricultural, Cultural, and Tourism Integration:
- The village emphasizes traditional preservation by refurbishing Dai-style houses with wood as the main material, maintaining the original appearance of “stilt houses.” To further showcase Dai culture and traditional skills to visitors, the village has established an intangible cultural heritage display area, introducing various national and provincial intangible cultural heritage items. Additionally, the village has developed orchards, flower gardens, and vegetable gardens (“Three Small Gardens”) to beautify and green the courtyards, creating scenic views throughout the village.
- Exploring New Models for Supporting Agriculture and Farmers:
- The village has established an “enterprise + farmer” economic development model. Many villagers have become service staff and chefs, joining the village’s tourism industry chain. Homestays have become an effective link connecting primary, secondary, and tertiary industries, facilitating production, supply, and sales.
Lessons Learned
- Enhancing Innovation for a Brighter Rural Landscape:
- Manchunman Village has experimented with improving traditional Dai-style houses, offering unique homestays where visitors can experience Dai life. The village advances homestay development in phases, creating a diverse accommodation system to meet different visitor needs. Infrastructure improvements include upgrading roads, electricity, television, communication, and water systems. The village has underground drainage pipes and communication cables, with a waste processing site and dedicated cleaners. Green tourism facilities include eco-friendly parking lots, toilets, and pathways to meet leisure needs.
- Encouraging Employment and Entrepreneurship to Revitalize Rural Areas:
- Rural revitalization involves not only beautifying the area but also increasing farmers’ incomes. Manchunman Village focuses on income growth by developing industries that enrich villagers and create a model for rural revitalization. Villagers are encouraged to start their own businesses, such as operating “Dai Family Restaurants” that offer Dai cuisine and accommodation, allowing visitors to experience Dai culture and customs. The village collaborates with the national 4A-level tourist attraction Dai Garden to build a modern farm that integrates dining, tourism, and leisure, creating popular attractions like “Mountain Leisure Courtyards” and “Scarecrow Kingdom” to enhance tourism competitiveness and provide employment opportunities for the local community.
