Menghai International Puer Tea City Project
The “Menghai International Puer Tea City” construction project is located in the Industrial Park of Menghai County. It is funded and developed by the Taiwan One Country, Two Systems Research Association, with a planned land area of approximately 800 acres, a construction area of over 300,000 square meters, and a total investment of 1 billion RMB. The project will be completed in three phases, with the first phase, covering 400 acres and featuring over 600 storefronts, being completed and operational by the end of 2013.
Project Overview
- Location: Menghai County Industrial Park, Yunnan Province
- Investor: Taiwan One Country, Two Systems Research Association
- Total Investment: 1 billion RMB
- Planned Area: 800 acres
- Construction Area: Over 300,000 square meters
- Completion Phases: Three phases, with the first phase completed in 2013
- Initial Phase: 400 acres with over 600 storefronts
Economic Impact
- Annual Tea Transaction Volume: Expected to increase from 12,000 tons to 27,000 tons
- Annual Transaction Value: 1.5 billion RMB
- Tax Revenue: Over 30 million RMB
- Value Addition per Kilogram of Tea: 10 RMB
- Increased Income for Local Tea Farmers: 5,000 RMB per household
- Employment: Directly creates over 3,000 jobs
- Regional Influence: Impacts South China, the southwestern region of China, and ASEAN countries
Project Positioning
The “Menghai International Puer Tea City” aims to adopt a “Tea Trade + Tea Culture Tourism” development model. It will integrate various resources to create a comprehensive tea city focused on Puer tea trade, combining tea culture tourism, tea processing, research, education, logistics, warehousing, testing, auctioning, and e-commerce platforms.
Goals:
- Develop a Major Tea Market: One of the largest, most advanced, and well-equipped tea trading markets in China.
- Boost Regional and International Trade: Serve as a trade hub for ASEAN and improve the tea industry in southwestern China and Southeast Asia.
- Cultural and Economic Integration: Integrate tea culture with tourism to enhance tea brand value, increase local tea farmers’ income, and promote regional prosperity.
Key Components:
- Tea Trading Market:
- Includes a large tea trading hall, multi-story commercial and residential spaces, an auction center, a testing center, VIP storage base, logistics park, and bus station.
- Tea Culture Plaza:
- Features a tea culture plaza with performances, ethnic cultural streets, tea culture museum, ethnic minority museum, South Buddhist Museum, permanent Puer tea forum, exhibition center, tea academy, and tea research institute. Commercial activities will focus on branded Puer tea, ethnic souvenirs, local specialties, and border products.
- Business and Leisure Facilities:
- Includes business hotels, resort villas, hot spring clubs, artist villages, and public facilities such as schools, health clinics, and supermarkets.
Modern Management and Support:
- Management: Incorporates modern shopping mall management and e-commerce operations.
- Support: Offers various incentives including tax reductions and credit subsidies to tenants. Provides “one-stop” services for procedures and approvals.
- Local Support: Prioritizes the entry and development of local tea farmers and merchants, offering rent-free or low-rent spaces to impoverished villages and disadvantaged businesses as part of poverty alleviation and tourism development efforts.
The Menghai International Puer Tea City is poised to become a major center for Puer tea trade, a hub for tea culture, and a significant development project in Menghai County, highlighting its potential to bring prosperity and growth to the region.
