Zhongcha Pu-erh Tea

Company Overview

China Tea Company, established in 1949, is a member of COFCO Corporation, one of the Fortune Global 500 companies. It was the first national professional company approved by the central government after the founding of the People’s Republic of China. China Tea integrates tea planting, production, processing, research and development, sales, and cultural promotion. It operates several large and medium-sized production enterprises and raw material bases in Fujian, Yunnan, Guangxi, Hunan, and Zhejiang provinces. As one of the significant enterprises in the Chinese tea industry, China Tea is a leader in promoting health and changing lifestyles.

Company Profile

China Tea Co., Ltd. (hereinafter referred to as China Tea) advocates the brand message “China Tea, Choose China Tea,” and operates under the philosophy “Good Tea is in China Tea.” The company aims to expand the tea industry, strengthen tea technology, and enhance tea culture. Its mission is to make the tea industry a pillar of rural revitalization and to provide consumers with a healthy and beautiful life through tea products and services.

Founded in 1949, China Tea is one of the earliest established national professional companies in the trade system of New China and has made significant contributions to the country’s economic development over the years.

Company Leadership

  • Yin Jianhao
    Party Secretary, Chairman
    Graduated from the Department of Chinese at Peking University with a major in Chinese, and holds an EMBA from Cheung Kong Graduate School of Business. Joined China Tea in 2017.
  • Wu Fei
    Party Committee Member, Vice General Manager
    Graduated from the University of International Business and Economics with a major in Business Management. Joined COFCO Group in July 1992 and China Tea in December 2018.
  • Gao Zhao
    Party Committee Member, Discipline Inspection Commission Secretary
  • Wei Saiming
    Party Committee Member, Vice General Manager
    Graduated from Fujian Agriculture and Forestry University with a major in Tea Science. A senior tea taster and recipient of the State Council Special Allowance. Joined China Tea in 1983.
  • Zhao Pingyuan
    Party Committee Member, Vice General Manager, Chief Legal Counsel (Concurrent), Board Secretary

Operating Model

China Tea operates its tea gardens through a “Company + Supplier + Farmer” model. It manages 70,000 acres of controlled tea gardens and has established tea garden bases and production processing bases in renowned tea production areas such as West Lake Longjing, Taiping Houkui, Tieguanyin, and Dahongpao. This model allows China Tea to control high-quality tea resources, actively demonstrate its base company’s role, and influence and drive surrounding suppliers and tea farmers in tea safety production.

Starting from the source, China Tea provides natural, green, healthy, and safe high-quality raw materials for tea production, ensuring the superior quality of China Tea products.

China Tea’s production and processing bases are spread across major tea-producing regions in China, with an annual production and processing capacity of 55,000 tons. The company is committed to the development of tea production technology and possesses the most advanced and comprehensive production and processing technology and equipment in domestic tea enterprises, with high specialization and strict production standards.