Yunnan Longrun Pu-erh Tea

LongRun Tea Group龙润集团, a major player in the tea industry, has a significant presence in both the Chinese and international markets. Here’s a detailed overview of the company’s operations and strategic focus:

Overview of LongRun Tea Group

Acquisition and Market Entry:

  • Acquisition: In May 2009, LongRun Tea Group acquired Yunnan LongRun Trade Co., Ltd., marking its entry into the Chinese tea market.
  • Market Presence: LongRun Tea is the exclusive provider of “LongRun tea” products and is notable as the only listed tea company in China and Hong Kong with a focus solely on tea and tea-related products.

Innovation and Research:

  • Scientific and Technological Innovation: LongRun Tea emphasizes scientific and technological innovation in its product development.
  • LongRun Pu-erh Tea College and Research Institute: Established in collaboration with Yunnan Agricultural University, this institute underscores the group’s commitment to research and development (R&D) in tea production.
  • Quality Management System: The group employs a unique quality management system based on their experience in medicine manufacturing, ensuring standardized and scientific tea production.

Quality Control and Production:

  • Source Quality Control: LongRun Tea places a strong emphasis on quality control from the source. It collaborates with millions of tea farmers in Yunnan who adhere to strict standards for growing and picking tea leaves.
  • Production Experience: Leveraging their expertise in medicine manufacturing, LongRun Tea has established a high-quality production process for its tea products.

Distribution and Network Expansion:

  • Distribution Network: Following the acquisition, LongRun Tea took over Yunnan LongRun Trade’s distribution network, which includes over 130 franchise and direct sales stores nationwide.
  • Industrial and Sales Network: The company is expanding its network into regions such as Fujian, Zhejiang, Hunan, and Yunnan, and aims to be the brand management company for over 70,000 Chinese tea companies.

Product Development:

  • Product Range: LongRun Tea offers a diverse range of products, including LongRun Pu-erh tea, LongRun black tea, LongRun green tea, and other varieties, totaling around 200 different types.
  • Innovation: The company has introduced modern products like tea bags, instant tea, and easy tea cups, combining traditional tea with contemporary convenience.

Health and Wellness Focus:

  • Health Advocacy: LongRun Tea is committed to promoting healthy living through tea consumption. The company advocates the concept of “drinking tea every day to be healthy” and aims to enhance overall well-being through its products.
  • Vision: The group positions itself as a leading brand in Chinese tea, aiming to set new standards and promote a healthier lifestyle.

LongRun Tea Group’s strategic focus on innovation, quality control, and extensive distribution network reflects its dedication to becoming a top-tier brand in the global tea market. The company’s integration of traditional tea practices with modern innovations underscores its commitment to enhancing the tea-drinking experience and promoting health.