Yunnan Travel – Yunnan Tourism College

Yunnan Tourism College is the only public higher vocational college specializing in tourism in Yunnan Province. It supplies talents with its multi-major system and promotes industrial upgrading through the integration of industry and education. The booming tourism industry in Yunnan provides a practical and employment platform for the college and encourages it to optimize its majors. The two sides complement each other and jointly promote development. The college helps enhance the cultural connotation of tourism, and the industry reciprocates by boosting the college’s influence.

Introduction to Yunnan Tourism College

School Overview

• School Name: Yunnan Tourism College (云南旅游职业学院)
• School Nature: It is the only public higher vocational college specializing in tourism in Yunnan Province, approved by the People’s Government of Yunnan Province and filed with the Ministry of Education.
• School Status: It is a national key construction vocational education teacher training base, a China-ASEAN tourism talent education and training base, a national science education base, and a national demonstration base for school-enterprise cooperation in tourism vocational education.
• Geographical Location: Located in Wuhua District (五华区), Kunming City (昆明市). The address of the main campus is No. 268, Longquan Road (龙泉路), Wuhua District, Kunming City.

School History

• In April 1956, Kunming Geology School (昆明地质学校) was established.
• In 1965, Chongqing Geology School (重庆地质学校) and Sichuan Geology Technical School (四川地质技工学校) were incorporated into Kunming Geology School.
• In December 1997, it was restructured into Yunnan Tourism School (云南省旅游学校).
• In May 2011, it was upgraded to Yunnan Tourism College at the junior college level.
• In October 2018, it was transferred from the Department of Culture and Tourism of Yunnan Province to the Department of Education of Yunnan Province for centralized management.

Departments and Majors

• Secondary Colleges: It has 8 secondary colleges, namely the School of Hotel Management, School of Culinary Arts, School of Tourism Management, School of Economics and Management, School of Foreign Languages, School of Resources Engineering, School of Culture and Arts, and School of Information Engineering. There are also 3 public teaching departments, namely the School of Marxism, the Department of Physical Education, and the Department of Basic Education, and 1 School of Continuing Education.
• Junior College Majors: There are 47 junior college majors covering multiple fields such as tourism, cooking, finance and economics, and foreign languages.

Faculty

• As of May 2024, there are 438 on-the-job teaching staff, including 352 full-time teachers.
• There are 103 teachers with senior professional titles and 106 teachers with intermediate professional titles.
• There are 3 teachers with a doctorate degree, 190 teachers with a master’s degree or above, and 157 “double-qualified” teachers.

Scientific Research Resources

• The library has nearly 200,000 printed literature resources, 100,000 e-books, and subscribes to 340 kinds of newspapers and periodicals annually. The electronic resource search platforms include Duxiu, Bailian, Huiya, and CNKI (under trial).
• Teachers of the college have undertaken 1 project of the National Natural Science Foundation of China, 1 project of the National Social Science Foundation of China, many scientific research projects such as decision-making consultation projects of the Yunnan Provincial Government. They have compiled more than 110 works and textbooks, and published more than 650 papers.

School Honors

• In 2017 and 2018, it was rated as one of the “Top 50 in International Influence”. In 2018, it was awarded as one of the first batch of “Top 50 in the Influence of Asia-Pacific Vocational Colleges”.
• It is one of the first batch of “15 Demonstration Vocational Colleges in Yunnan Province for the Improvement of Management Level in the Action Plan for the Improvement of Management Level of Vocational Colleges”.
• In July 2023, in the “2023 Soft Ranking of Chinese Vocational Colleges”, it ranked 288th in the comprehensive ranking of junior college-level vocational colleges in China, and ranked seventh among vocational colleges in Yunnan Province.

Campus Culture

• School Motto: “Virtuousness leads to the right path, erudition enables practice and knowledge.”
• School Emblem: It consists of two concentric circles. Between the two circles are the Chinese and English names of the school. In the middle of the inner circle are seven leaves, symbolizing the deep cultivation of the cultural and tourism industry characteristics of “Colorful Yunnan (七彩云南)”. Below the leaves is a book pattern, and at the bottom is the year 1956, representing the year of establishment.
• School Flag: It is a rectangular flag with a white background. The school logo and the green school name are printed in the center.

The Relationship between Yunnan Tourism College and Yunnan’s Tourism Industry

The Role of Yunnan Tourism College in Yunnan’s Tourism Industry

• Talent Cultivation: As the only higher vocational college in Yunnan Province that focuses on cultivating tourism professionals, the college has set up multiple majors such as tourism management, hotel management, tour guide, and tourism English, covering various fields of the tourism industry. Over the years, it has provided a large number of high-quality and application-oriented professionals for Yunnan’s tourism industry, meeting the industry’s needs for talents at different levels and positions, and providing a solid human resource support for the development of Yunnan’s tourism industry.
• Integration of Industry and Education: The college actively promotes the integration of industry and education and school-enterprise cooperation, and has established in-depth cooperative relationships with many well-known tourism enterprises such as Yunnan Kanglv Holding Group Co., Ltd. (云南省康旅控股集团有限公司). Through ways such as jointly building training bases with enterprises, jointly developing projects, and jointly cultivating talents, it has promoted the organic connection between the education chain and the industrial chain, and promoted the upgrading of Yunnan’s tourism industry.
• Social Services: Yunnan Tourism College actively carries out social service activities. For example, it jointly conducts training for rural tourism practitioners with the Yunnan Rural Tourism Association (云南省乡村旅游协会), playing an important role in improving the quality of rural tourism practitioners in Yunnan and promoting the development of rural tourism. In addition, experts of the college also provide consulting services for tourism enterprises and relevant departments, and participate in project planning, etc., offering suggestions for the development of Yunnan’s tourism industry.
• Cultural Dissemination: The college teaches students rich tourism cultural knowledge of Yunnan through tourism education, and cultivates students’ awareness of understanding and inheriting local culture. After students graduate and enter the tourism industry, they can spread the cultural characteristics, folk customs, etc. of Yunnan to more tourists, enhancing the cultural connotation and attractiveness of Yunnan’s tourism.

The Significance of Yunnan’s Tourism Industry to Yunnan Tourism College

• Providing a Practical Platform: The rich and diverse tourism resources and the booming tourism market in Yunnan provide a broad practical platform for students of Yunnan Tourism College. Students can conduct internships and practical activities in major scenic spots, hotels, travel agencies and other tourism enterprises in the province, combining the theoretical knowledge they have learned with practical operations, and improving their professional skills and comprehensive qualities.
• Promoting Professional Construction: With the continuous development of Yunnan’s tourism industry, new tourism business forms and models are constantly emerging, and the demand for tourism talents is also constantly changing. This prompts Yunnan Tourism College to closely follow industry trends, timely adjust and optimize the professional settings, update the teaching content, and innovate teaching methods, so as to cultivate tourism talents that are more in line with market needs, and promote the professional construction and education and teaching reform of the college.
• Expanding Employment Channels: The prosperous development of Yunnan’s tourism industry has created a large number of employment positions, providing a broad employment space for graduates of Yunnan Tourism College. The college has established good cooperative relationships with many tourism enterprises in the province, and graduates have a high employment rate and quality in the tourism market in the province, providing strong support for the college’s enrollment and talent cultivation work.
• Enhancing the College’s Influence: The popularity and influence of Yunnan’s tourism industry at home and abroad are constantly increasing. As a higher education institution closely related to Yunnan’s tourism industry, Yunnan Tourism College has also received more attention and recognition. The development achievements of Yunnan’s tourism industry have established a good brand image for the college, which helps to attract more students to apply, and enhances the college’s social reputation and influence.

Conclusion